Oral care giant Hismile used 'misleading' videos in social media advertisements
Oral care giant Hismile has used "misleading" videos in social media advertisements showing a sales professional, and its own staff, spruiking products while dressed as health workers. In one instance, AI appears to have been used to show a woman performing dental work... In the same ad it used AI clips to show decayed teeth rapidly healing after a liquid substance was put on them. It comes just weeks after the company was fined by the consumer watchdog for separate alleged false and misleading representations in its social media advertising... paid $138,000 in penalties after the Australian Competition and Consumer Commission (ACCC) issued it with infringement notices
